"A Visual Identity, or Brand Identity is a set of attributes designed to distinguish a particular firm, product, or line, with the intention of promoting awareness and loyalty on the part of consumers."
Why do you need a Visual Identity?
A charismatic Visual Identity is a key part of your brand. It needs to reflect and communicate your brand’s ethos, values and quality.
Great design solves problems.
A beautifully designed Visual Identity gives you a professional appearance and helps you to build trust and strong, lasting relationships.
To capture your audience’s imagination, start with a beautifully crafted logo or logos, a set range of colours, graphics, icons, imagery and typography. This used across all your printed deliverables (stationery, leaflets, brochures) and your online presence (website and social media), builds a coherent identity system. Once your potential buyers start recognising your brand, they'll start to believe in and trust your products and services.
Great design sells.
Your overall look and presentation is the first thing your customers will encounter, it's an integral part of your set-up and needs to be memorable, distinctive and charismatic.
The decision to buy from you is based 80% on emotion and 20% on information. Aesthetics are the language of feeling so I’d say a captivating Visual Identity that leaves a lasting impression is a great place to start, don’t you?