Truffle is a new concept store in Suffolk offering a unique shopping experience for fashion conscious women. This chic new addition to The Saints, Ipswich carries a mix of high-end, handpicked Scandinavian, German and Italian brands, such as Sportmax, By Malene Birger and Markus Lupfer, which are not stocked locally. There are also more accessible brands such as Another Label from Amsterdam and classics such as John Smedley knitwear. The aim behind the store was to create an inspirational space to shop and allow women to purchase quality clothing regardless of budget. The help and advice from staff enable customers to buy with confidence and adds to the experience.
Arabella from Truffle envisioned a sophisticated and distinctive wordmark for the contemporary store, which reflects the style and quality of brands stocked. The feminine colour scheme of soft yet strong grey, brown and pink tones supports the business' name ‘Truffle’ playfully. Both, the logo and colour scheme paired with a splash of copper are carried through into each and every detail of the shop, from business and post cards to the signage and colours on the walls.
The Truffle visual identity was featured in the curated galleries of AIGA and Adobe Indesign on Behance in December 2017 and January 2018.
It was very important to me to work with a designer who I could have face to face meetings with, talk through ideas & concepts and who involved me at every stage of the brand identity design process. A mutual friend recommended Franzi to me. I felt we were on the same page right from the start and that she was genuinely excited about the project. I was confident that Franzi would take on the passion that I had for this project and deliver what I needed. We complimented each other very well and Franzi made it easy to realise the vision I had in mind for the brand.
I was grateful for Franzi's hands on approach and I could tell that she had taken the time to research and pull together ideas methodically which were relevant to the spec I’d given her, so it meant very little back and forth or drastic changes from the start. I experienced a unique and professional service and I am extremely happy with the result of Franzi’s work. I look forward to continually working with her in the future.
Arabella Brown, Truffle