Travel with Jules is an award winning, independent, bespoke travel agency based in rural Suffolk.
To reward its many returning clients and those who recommend Travel with Jules’ holiday services, the company has set up a loyalty scheme: The Ambassador Club. The Ambassador Club offers exclusive discounts and unique gifts to its members.
To distinguish the loyalty scheme from the Travel with Jules (TWJ) branding, the company has asked me to create a separate visual identity with a sophisticated look and feel, which also works well in conjunction with the TWJ identity.
To keep the consistency between the two identities, we asked illustrator Robin Howlett, to create a mascot for us. Freddy, the flamingo, is part of the Ambassador Club logo and can be seen flying or walking across all print and digital touch points we created, from letterheads to greeting cards and document folders to luggage tags.
A colour scheme of contrasting rich and pastel colours, a combination of classic and modern typefaces and the use of whitespace in layouts are rounding off the classy look of the Ambassador Club’s new Brand Identity.
Franzi was recommended to us as we wanted someone to take a look at a new brand identity for our ‘Ambassador Club’. From her first phone call and visit to our office, she completely understood what was needed and quickly got back to us with designs and worked with our illustrator to produce some stunning stationery, logos and colour schemes. She has a real talent for illustrative work and we are now working with Franzi to produce our first brochure which is an exciting project for 2019. I would recommend Ziska design to anyone wanting a new or fresh look to their company or branding.
Director, Travel with Jules