Psychotherapeutic Counsellor and Life Coach Katrina Love developed a programme and work technique called Lifecheck. She offers one-to-one therapy and life coaching sessions and small group coaching sessions. She also provides training on staff wellbeing in corporate companies and runs workshops and inspirational talks on self-confidence and mindfulness.
With so many strings to her bow, Katrina felt that her old visual identity didn’t sum up very well her offering, her story and her approach. For her new look, she also wanted to steer clear of the so often seen clichéd symbols of her line of work.
We decided to work instead with bold, cheerful and life affirming colours to describe the effects counselling and coaching have on individuals. Working also with larger companies, Katrina felt that a slight corporate feel wouldn’t go amiss. We worked with whitespace, clean lines, and a logo that plainly and literally interprets the name of the business.
I approached Franzi to help me rebrand my business and to raise more public awareness. Until now, I was just known as either a therapist or a life coach or a trainer and I was keen to create an overarching brand for my whole business.
I love working with Franzi. Franzi’s style is so clean and her work ethic is very professional. Firstly she asks the right questions and listens to the answers and then the magic begins.
I am delighted by her sense of creativity and the overall Visual Identity Franzi came up with. She also created my colourful business stationery, as set of postcard to promote my life coaching courses and a course book to support my life coaching sessions. All of which I absolutely love. Everything links perfectly together and reinforces my company brand and image. My new branding has already started to increase recognition and sales.
With her designs she has breathed fresh air into my business...I feel more inspired than ever.
Katrina Love, Lifecheck