Karen works with individuals who seek guidance, clarity and assistance to better navigate life’s challenges. Her approach is based on the co-active coaching model, in which coach and client are equal collaborators and engage in open dialogue, built on trust, honesty and integrity.
Karen was looking for a modern brand identity that visually captures her personality and coaching technique. She is a warm, classy, confident and incredibly professional woman. We have created an identity system consisting of a delicate monogram, a clean and sophisticated logotype and a suite of pastel colours, which symbolise balance, calm, happiness & joy and love.
"Having decided to start my own business, a good friend recommended that I contacted Franzi for help with my branding. We met up and Franzi took the time to really listen to my thoughts and ideas that where whizzing around in my head. To help bring some clarity, Franzi suggested that I write three personas to help visualise my ideal client. Feeling ever so (slightly) overwhelmed by the aspects of social media, she offered some great advice too. Franzi went at my pace, however I'm delighted to say that within a couple of months, I now have my beautiful branding that reflects the professional, warm and collaborative personal coach that I strive to be.
Franzi is so much more than a Graphic Designer, truly living and breathing her passion for design and colour - I can't recommend her enough..."