Decorus® is a new British athleisure wear brand, providing fitwear for real women. The cleverly designed and ‘beautifully fitting’ activewear celebrates the female body and encourages women to embrace their shape.
The visual identity of the new brand embraces the feel good factor of the clothing. The vibrant colours and the feminine, sophisticated and strong look of the logo mirrors the brand’s ethos; and with the diamond shape we’ve added a little bit of sparkle too.
"Franzi understood the requirements for the brand straight away - that’s why we were keen to work together with her. Franzi took time to ask the right questions from the outset and listen to our requirements, so she was able to create an effective design we wanted first time."
Amanda Crichton, Founder, Decorus