Birkett’s LLP is a top 100 UK law firm and a leading legal services provider. I work on a regular basis as an in-house designer with Birketts’ marketing, communications and business development team and over the last few months I have been heavily involved in the roll out of Birketts’ brand refresh.
Following the creation of a framework for the brand refresh including new typefaces, a colour palette and layouts for A4 and A5 brochures, the in-house team has streamlined and adapted the brand colours and developed layouts by testing them under real conditions with live copy and imagery. With feedback from the team, I have created further master templates for multi-page information guides; service, team, and CV sheets; single based articles; flyers & invitations. To ensure consistency is maintained throughout all communication, the brand guidelines were updated accordingly and I also provided training to the team to enable a more efficient workflow for future in-house artwork production.
As part of the brand refresh implementation process, I have been instrumental in designing new firm-wide marketing touch points, including the new corporate brochure, matching document folders, power point presentation templates, desk calendars, and more.
"Franzi works with Birketts as a freelance designer within our marketing, communications and business development department. She has become an indispensable member of our team, bringing creative flair to the design of brochures, newsletters and other marketing deliverables. Franzi has also been instrumental in the roll out and further development of our new corporate brand identity across internal and external communication channels.
Franzi slotted into our team seamlessly and has become the go-to person for any creative design queries in-house with a fantastic eye for design and impeccable quality of work. Meticulous and efficient, Franzi also passes on her sound knowledge to others and provides training to our staff when it comes to working with Adobe applications.
Franzi enriches our team with her experience, skill, and passion for everything design."
Janet Rudge, Director of Business Development, Birketts